Journalists who do PR — not marketers who write.
"We specialise in the real challenge: making companies known in the first place."
Executing PR strategies for already well-known companies is comparatively easy. The real difference lies in making companies known in the first place. Long-term client relationships matter just as much — reliability and trust are the foundation of successful PR work. We invest as much in building those relationships as we do in winning new mandates.
Our team has PR experience going back to the 1990s. Within the media industry, we are regarded as "colleagues" — not as PR vendors trying to sell stories without truly understanding the topics and markets behind them. Since many of us have worked as journalists ourselves, or as PR managers inside technology companies, we understand both sides — and know how to align client interests with those of the media.
How we think about PR
The success of PR depends on the quality of the communication process. Anyone who wants to communicate effectively with an audience has to speak their language and know their media. Anyone who wants to be heard has to appear credible and competent. A PR agency is only taken seriously if it has demonstrable journalistic craft. We believe writing, as a craft, belongs at the core of every PR agency — especially in crisis situations, where no question can be left open and trust is decisive.