PR in Europe

Today's global business environment is characterised by variety, not uniformity. And the structure of the media industry, linguistic idiosyncrasies, and methods of communication differ from one country to another.

This is true for Europe, in particular. Each European country is a nation that is proud of its heritage, traditions, and particularities and thus contributes to the European culture of diversity. Although Europe has a single market where goods and services can freely float, the media markets are, and will remain, fragmented along national and industry-specific border lines.

In Europe, successful PR is inter-national and local.

phronesis-net.com is a European network of independent PR agencies who are all experts in their respective home markets. It is this network-based approach of optimized local PR that drives the best value of your PR investments.