In a way, PR is relationship management. A good PR agency should provide insight on whom a company should be talking to and why, when they should communicate and what they should be saying.

Whether you need corporate, financial, social or product PR, phronesis-net.com opens the communication channels to each of your target groups, while ensuring that you benefit from the synergies generated by our work spanning different topics and types of media as well as industry analysts.

The right word for the long-term benefit

Anyone wanting to persuade others needs to find and use the right words, while ensuring they are properly understood. Communication strategies follow a long-term perspective, so their content should be verifiable – this is a pre-condition for successfully building stable, close relationships with reporters, industry analysts, and other target groups. As the proverb says, the truth will out – and this is why we do not believe in the short-term effect, but in the long-term benefit of solid PR work.