Do public relations and business development have anything in common? Yes – the fact that they address the media as well as customers.
No media landscape is more diversified than Germany, Austria, and Switzerland. This is clearly demonstrated by the sheer number of publications and the fact that they often have very small print runs. In other words, they address their exact target audience – and without wastage.
For these reasons, the best strategy is to drive business development in collaboration with the specialised media. This enables companies to target their desired audience accurately while benefiting from the credibility of this type of media. With a range of options spanning targeted newsletters and other specialised publications, microsites, social media activities and specific events for customers or partners, working with the media is simply the best way to reach customers and generate leads.
With our deep knowledge of the German-language media market, we can work with you to develop the best possible media collaboration to meet your business development needs.
Phronesis PR GmbH